What does CPL/CPS/CPA/CPC/CPM mean?

cps mean

In today’s business world, it seems like there are a million acronyms to keep track of. From HR to IT, every department has its own set of confusing terms. So, what do all these different letters mean in the world of online advertising? In this article, we’ll decode the most common ones so that you can keep up with the conversation at your next meeting.

CPL: Cost-Per-Lead

If you’re running a lead generation campaign, then your goal is to generate leads (potential customers) who are interested in what you’re selling. In this case, you’ll want to use a CPL pricing model, which means you’ll pay for each lead that you generate.

CPS: Cost-Per-Sale

CPS is a pricing model in which advertisers pay publishers a commission for each sale that is generated from a click on an ad. This model is often used in ecommerce, and can be an effective way to monetize a website or blog that has high traffic but low conversion rates.

CPA: Cost-Per-Action

CPA is a pricing model in which advertisers pay for each specified action that is completed. The actions that can be tracked and charged on a CPA basis include sales, leads, registrations, downloads, and any other desired goal.

CPA is also known as cost-per-acquisition.

CPC: Cost-Per-Click

As a digital marketer, you may come across a lot of terms and acronyms related to online advertising. CPC is one such term that you may encounter frequently. So, what does CPC mean?

Simply put, CPC stands for cost-per-click. It is a type of pricing model used in online advertising, where advertisers pay publishers (websites or apps) for each ad click. CPC is commonly used in search engine advertising, as well as in display advertising.

In search engine advertising, advertisers bid on keywords and their ads appear in the search results when someone searches for those keywords. The advertiser pays each time their ad is clicked. In display advertising, ads are served on websites or apps and the advertiser pays each time their ad is clicked.

CPC can be a useful metric to track because it gives you an idea of how much it costs to generate a click on your ad. However, CPC is just one metric among many that you should track to assess the performance of your online advertising campaigns.

CPM: Cost-Per-Mille

CPM is the cost per thousand impressions. An “impression” is defined as when an ad is loaded onto a page. So, if you have a CPM of $10, that means it will cost you $10 to have your ad displayed 1,000 times. This is the most common pricing model for display advertising.

What’s the best way to use these pricing models?

Cost-per-lead (CPL), cost-per-sale (CPS), cost-per-action (CPA), cost-per-click (CPC), and cost-per-impression (CPM) are all pricing models that can be used in online advertising. Which one is best for you will depend on your advertising goals.

If you’re looking to generate leads, CPL or CPS may be a good option. If you’re looking to drive sales, CPA may be a better option. And if you’re looking to drive traffic to your website, CPC or CPM may be a better option.

Ultimately, the best way to use these pricing models is to experiment and see which one works best for your business.


There are a lot of acronyms used in the world of online marketing, and it can be tough to keep track of them all. In this article, we’ve explained what CPL/CPS/CPA/CPC/CPM mean so that you can have a better understanding of the various pricing models used by businesses and marketers. We hope this has been helpful!

Leave a Reply

Your email address will not be published. Required fields are marked *

Best Dropshipping

Best Dropshipping Suppliers in 2022

graphic design

Best Online Graphic Design Software – Canva